Graduated from the Department of Advertising in the School of Journalism and Communication at Peking University and the Department of Advertising at Beijing Broadcasting Institute, participated the establishment of the Department of Advertising at Beijing Institute of Fashion Technology.
Currently, Associate Professor and Master's Supervisor of the Department of Advertising in the School of Communication at Beijing Institute of Fashion Technology, judge of the China Advertising Works Annual (IAI), and judge of the National College Student Advertising Art Competition. Over the years, has been committed to brand planning and creative communication research. As a member of advertising education, he has experienced the exciting progress of the advertising industry and is honored to bear a responsibility. looks forward to the IAI and China's advertising education working together to build a new era of Chinese advertising with creativity.