Li Jun, Doctor of Economics, Professor, Master's and Doctoral Supervisor, Director of the Advertising Department at Beijing Institute of Printing and Publishing With a cross-disciplinary professional background in economics and journalism, she has been engaged in teaching and research in media economics and the publishing industry for a long time.

In recent, she has published more than 10 academic papers around the research of media industry; she has hosted 9 related projects, including provincial-level, university-level key projects and horizontal entrustment projects; she has published 4 monographs on related research results. She serves as a special-appointed tutor at the School of Business (MBA) of Chinese Academy of Social Sciences, a communication reviewer expert of the Ministry of Education's Degree Center, a member of the Academic Committee of the China Advertising Association, a judge of the IAI International Advertising Award, a special commissioner of the Beijing Municipal Science and Technology Association's "Thousand People Enter Thousand Enterprises" industry, and an advertising and media evaluation expert of the Southern Industrial Technology Trade Co., Ltd. of the Armor Group, etc.

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