Professor and head of the Department of Sports Media at Beijing Sport University.
He has been engaged in the education of advertising and sports marketing for years. His main research directions are sports marketing and advertising, sports media economy. He offers a course on sports advertising.
He has guided students to participate in the Goldenalf Award, the Advertising Festival, and the Advertising Academy Award for many times, and has been awarded excellent instructors.
He has served as a marketing planner for China Sports Industrykerage Management Company, a columnist for sports marketing in "Market Observer • Advertiser", and the deputy leader of the China Sports Event Sponsorship Value Assessment Research Group. 2018, he studied sports advertising and culture at the University of Otago in New Zealand.
He is the author of "Sports Marketing and Communication Theory Notes.
