On the afternoon of November 22, the 19th IAI International Advertising Award Collection Tour Salon-Guangzhou Station was successfully held. More than 100 representatives from advertising companies, digital marketing companies, brands and enterprises participated in the exchange.
Several distinguished guests attended the meeting and delivered speeches, including Xia Yue, Executive Vice President of Guangdong Guangzhou Group, President of GIMC College, Li Ning, Secretary-General of Guangdong Advertising Association, Wang Yongzhuang, Director of Corporate Social Responsibility of Quality Club and Zhao Juan, Executive Director of IAI International Advertising Award.
The value of IAI
IAI has witnessed the development of advertising in the era and provided creative strategies for the advertising marketing industry. "The wisdom of advertisers, marketers and media should be recorded in history." Zhao Juan, executive director of IAI International Advertising Award, said, "IAI Yearbook has been published every year for 18 years, recording this creation, so that all works and cases related to marketing and advertising can be recorded into history and circulated by museums, universities and industry leaders at home and abroad. This is a record of historical significance."
The IAI International Advertising Award originated from the IAI Yearbook Award. Since its inception in 2000, it has successfully held 18 sessions, sponsored by the Advertising Institute of China Media University and the IAI International Advertising Institute.
IAI Advertising Works and Digital Marketing Yearbook is published annually by the IAI Yearbook Editorial Board, which has selected excellent works from thousands of advertising works at home and abroad. It is the only advertising marketing Yearbook that has been published regularly and continuously in four places across the Straits of China. It has a very strong collection value and has been edited by the IAI Yearbook Editorial Board. It has been collected by many libraries and museums at home and abroad.
IAI also has a dedicated mobile e-book and membership system, which can be accessed through the official website of IAI International Advertising Awards.
IAI International Advertising Awards have a wide range of categories, fair and strict evaluation, and high gold content.
IAI is divided into the Grand Prize, Gold Prize, Silver Prize, Bronze Prize, Excellence Prize, Company and Personality Prize. On the basis of the original categories of plane film and television, integrated marketing, entertainment marketing and sports marketing, the 19th IAI added new categories of promotional films, short video, new retail, competition marketing, cross-border marketing, innovative marketing, media agency delivery, ROI and so on.
All entries will be judged fairly, impartially, strictly and rigorously by the IAI Jury, which consists of nearly 300 cafes from academia, advertising and agency circles, senior business circles and media circles. IAI's application for judges also follows the principles of openness, transparency, free application and recommendation.
Senior celebrities in advertising, marketing, corporate brand and media can apply through the official website or recommendation. IAI has always believed that the publicity and updating of judges is the basic requirement to ensure the vitality and fairness of awards.
Brand Marketing and Case Sharing
Wang Yongzhuang, Director of Corporate Social Responsibility, made a speech on "New Media Marketing and Corporate Social Responsibility in the E-commerce Era", and said that the growth of the Society of Materialism depends on the support of all sectors of society. In the future, the Society of Materialism is willing to join hands with all sectors of society. Responsibility and foresight, open a new pattern and pursue a new future.
Bao Chengjie, Director of Creative Group of the Third Business Department of Guangdong Province, shared the marketing case of Blue Moon Mid-Autumn Festival in Salon. Some Golden Award cases of IAI International Advertising Award were also shared with the guests, including social marketing cases, integrated marketing cases, public welfare marketing cases, etc. from creativity, strategies. In terms of planning and other aspects, it shows the professionalism of the IAI International Advertising Award winning works and the diversity of the categories of the entries.
Finally, on behalf of the IAI Executive Committee, Ms. Zhao Juan expressed her gratitude to the guests on the spot. This salon tour at Guangzhou Station was strongly supported by Guangdong Provincial Guangzhou Group, Guangdong Advertising Association, TEDx Guangzhou and the community.
