Yang Xilun, Olympic brand scholar, brand asset management expert, and standard review expert for brand evaluation. During the 208 Beijing Olympics, he was invited to serve as an expert in concept creativity for "New Beijing, New Olympics" and the general planner for large-scale Olympic cultural projects. He hired as a brand consultant by Dr. Mancuso, the president of the Global CEO Club. He is the author of "Olympic Brand Model" and "CEO Doctrine".

Yang Xilun is the first person to deeply study "Olympic brands" as a global brand benchmark. Through systematic and cross-domain benchmark research on Olympic brands, he was the first to propose the theory of brandized organizations, providing a new way of thinking for brand strategic management in the era of globalization and networking International Olympic Committee officials gave a high evaluation of his representative work "Olympic Brand Model - Best Practices in Global Brand Strategic Management" (2008), pointing out "his research results will have a positive impact on the globalization of Chinese brands."

He creatively condensed the essence of the Olympic brand into the "micro Olympics"mini Olympics) brand model of "cultural resource projectization, cultural project branding, and cultural brand assetization". With a brand innovation system to respond to the great opportunity of the of Chinese culture, and with a grand thinking of globalization, informatization, and urbanization, he constructs a grand pattern of brand cross-border integration

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