Hou Xiangping, with over a decade of work experience and expertise in corporate image advertising, strategy, corporate image VI, and public opinion.
He has been involved in various roles such as corporate calendars, greeting cards, annual reports, long-term planning for corporate image, corporate image advertising strategies, new corporate, corporate image activities like CSR, Olympic sponsors, and public opinion management.
He has conducted research in new media advertising, public relations communication compliance, legal boundaries, and management, and has published related articles in professional magazines. In recent years, he has published: "Corporate Image Communication and Its Effectiveness Evaluation," "The Contin Driving Force for Balanced Scorecard Public Opinion Management Optimization," "Research on the Cross-Border Roles of Public Relations Communicators in the New Media Environment," " Relations Communication Content Control - A Brief Analysis of the Impact of Relevant Internet Laws and Regulations," "Media Crisis Questioning and Response Discourse Analysis and Model.
