Eight years of experience in traditional brand retail (from 2003 to 2010, La Chapelle was responsible for women's clothing product research and development), more than 10 years of experience in e-commerce operation (from 2010 to now, it has operated on e-commerce platforms such as Taobao, Tiktok, JD, with an annual sales of 300 million yuan), and nine years of experience in content e-commerce marketing (including live broadcast, short video, pictures and text, etc., incubating and signing thousands of KOLs/KOCs)
CEO of the founder of Heiyu Culture, Heishui Brother's Notes (settled in Tiktok Encyclopedia), Heiyu Content Insight - IP account manager. The company is a top global marketing organization, serving over 1000 merchants, and has 400000 personal online fans+
He is the gold medal lecturer and judge tutor of Tiktok E-commerce, and the certified lecturer of Taobao, Xiaohongshu and TikTok E-commerce; Xiamen University Film School Short Video Distinguished Lecturer, etc; As well as Alipay, Taobao Alliance, Cicada Mother (account incubation), Youmiyun (video material) and other platform content lecturers.
Participated in the development of vocational skill certification courses and exam questions in collaboration with the Ministry of Human Resources and Social Security and the Giant Engine, including the short video AI section, and was awarded the Vocational Skill Level Certification Assessor Certificate;
Development and evaluation of AIGC skills and job capabilities by the Ministry of Industry and Information Technology;
Participated in publishing the white paper on author transformation methodology of Tiktok Grass growing E-commerce, the white paper on bringing goods with talented people, the 3+2, 6-step 9-recruit course system for small and medium-sized businesses, and the cumulative learning of students exceeded 30 million;
Participate in publishing Taobao content marketing series (short video marketing, graphic and text marketing, Taobao live streaming)