Allen Cai currently serves as the Chief Marketing Officer for Kraft Heinz in China. Adhering to the principle that "marketing begins and ends with the consumer," he vigorously lays the foundation for consumer insights and promotes the integration of digitalization, media, and content. Allen possesses extensive experience in digital transformation, specializing in areas such as long-term corporate development strategies, category management, consumer insights, digital development strategies, e-commerce innovation, social media, integrated omnichannel content marketing, and O2O.