IAI Branding Research & Studies School Upgraded!

On the occasion of IAI 20th anniversary, the IAI International Advertising Award has been upgraded to a new seven-star moon companion community. The IAI International Advertising Award and the seven vertical awards contribute to the brand marketing of China. From October 10, 2019, the original IAI Digital Brand Research Institute will set sail again and be upgraded to IAI Branding Research & Studies School. At the same time, the new logo brand image system will be released at the same time, comprehensively helping the development of IAI and Chinese brands.


At the present stage of brand marketing development, the mission of IAI is not only an award platform, but also through the cross-border power of the academic industry, so that the power of brand and marketing can be recognized and benefited by more people. Therefore, the concept of IAI research comes into being from time to time. The new Branding Research & Studies School will promote the development of various brand marketing undertakings together with members of the IAI Seven Star companion moon community.


IAI Branding Research & Studies School currently has New Media Center and Leadership Center. We will set up an expert group of IAI Branding Research & Studies School, which will be joined by more brand and marketing experts to help the development of Chinese brands. Appointed by the IAI presidium to announce the new leading members:


Honorary President

Professor Ding Jun Jie

Principle of School of advertising, Communication University of China, Dean of National Advertising Research Institute, Chairman of IAI International Advertising Award


Rotating Dean

Shenyang

More than 20 years of management experience in famous brands (Coca Cola, Kraft, Shengyuan, Pathfinder, Wanda, etc.), innovation and promotion of multiple brands to occupy the first position in the market or category, building multiple industry benchmarking cases, consulting services and rapid development of potential enterprises in many industries


Executive Director

Guang Fei Liu

Executive chairman of IAI International Advertising Award, Producer of IAI community, Founder of FFC, 20 years of brand design and management experience


Executive Vice President & Director of the Leadership Center

Ma Yi Lun

Senior presenter, lecturer of media population talent, deputy dean of School of Chinese Media North University of Bangkok; former news anchor of CNR, silver award of presenter of CNR; participated in broadcasting work of multiple CCTV and satellite TV.


Director of New Media center

Li Qian

Focus on brand strategy, digital marketing, entertainment marketing, integrated marketing communication, network interaction and communication, 17 years of work experience. It has successful methodology and rich experience in brand management, new media launch and operation for famous fast-moving consumer enterprises such as Yichun group, Nanfang black sesame, Jinlongyu and Watson