The IAI International Cultural Tourism Summit and the 3rd IAI Travel Award ceremony will be held in Four Seasons Hotel, Beijing on November 12, 2019. This event is sponsored by IAI Travel Award and IAI International Advertising Award; supported by Weibo, Sina tourism, Iqiyi, Phoenix.com, Netease and Ocean Engine (TouTiao and TikTok); supported by IAI Brand Research Institute and IAI International Advertising Research Institute.
The four highlights of the IAI International Cultural Tourism Summit 2019 will soon shine on the stage, and people from all walks of life are welcome to participate!
Highlights 1:
Throughout the overall development trend of the industry, the rapid development of domestic tourism can not be separated from high-quality tourism resources, mature tourist attractions, destinations, innovative tourism platforms, and tourism marketing methods that keep pace with the times.
The IAI International Cultural Tourism Summit is dedicated to bringing new inspiration and thinking to the industry, elaborately planning four special sessions, namely: China's influence on the world, tourism media marketing, shared value tourism, golden prize cultural tourism case observation. The content of the special session will start from the marketing, value, brand communication and other aspects of the domestic and foreign cultural tourism industry, explain the latest development trend and cases of tourism marketing from the perspective of the first-line media companies, and get insight into the development trend of the cultural tourism industry.
In view of the contents of these four main theme, we specially invite authoritative experts in relevant fields to visit the site, share forward-looking views, and deeply analyze the trend of the industry.
Highlights 2:
The establishment of IAI Travel Award is of great significance not only for domestic tourism marketing, but also for China's tourism internationalization and even international exchange and cooperation. More than half of the participants are Chinese travel elites, and the rest are advertising, media, scholars and international friends.
Advertising + tourism. Elites from all walks of life at home and abroad gathered together to create a cross-border event for the cultural tourism industry and media marketing industry, bringing new inspiration and global vision to the industry, and providing an all-round and efficient communication platform.
Highlights 3:
The 3rd IAI Travel Award was created by the professional award review organization and award review team. It has a 20-year mature selection mechanism of IAI International Advertising Award. It took 45 days to collect, received 296 cultural tourism marketing cases from 83 enterprises, and finally shortlisted nearly 100 cases.
After fair and rigorous preliminary and final examination, the final result has been born. The annual excellent cases will be announced on site, and the honorary cup will be awarded, and the gold prize winning works and cases will be observed on site.
Highlights 4:
In 2020, the 20th anniversary of IAI is coming. IAI International Advertising Award, as one of the most authoritative professional awards in China's advertising and marketing industry, has added several vertical industry groups in the 20th session - automobile, sports, finance, medical health, mother and child, e-commerce, and put forward the concept of Seven Star Moon companion community of IAI International Advertising Award. In addition, the 20th IAI international advertising award also focused on the hot spots of the industry and optimized, covering more comprehensive advertising creativity and marketing cases.
More highlights about the 20th IAI international advertising awards and marketing trends are on the scene of the summit. Let's wait and see!