On the morning of November 13, the 19th IAI International Advertising Award was successfully held by Taipei Telecom Angis Group. More than 20 representatives from advertising companies, digital marketing companies, university professors and enterprises participated in the exchange.
On the salon spot, Huang Yifu, chairman of Taipei 4A Association, delivered a speech expressing his praise and affirmation of IAI International Advertising Award, thanking IAI for its efforts and support in cross-strait cultural exchanges and cooperation, and hoping that the two sides can actively cooperate in many aspects in the future, while expanding the scope and depth of cooperation.
Mr. Lu Yuewei, Secretary-General of Taiwan Digital Media Application and Marketing Association (DMA), said that the development of modern advertising industry is changing with each passing day and digital marketing is developing rapidly. IAI International Advertising Award has set up a good communication platform for the advertising and marketing industry. He hoped that more exchanges will be made between the two sides in the field of digital media marketing.
Ms. Lin Shudai, general manager of Wangwang Zhongshi Cultural Media, pointed out that the Times Advertising Award and IAI have deep friendship. Since 2001, in collaboration with IAI International Advertising Research Institute, the Golden Prize of the Times Award has been selected and recommended to IAI Yearbook every year. Times are changing. Now the network marketing in Taiwan is not as developed as that in mainland China, but the creativity is still great and can not be ignored as a part of it. The media is changing, the external environment is changing, but the creativity is unchanged. IAI Yearbook has been publishing and collecting, which is a very valuable thing.
"Taiwan's works are creative and very ambitious, and the mainland is very keen to have more Taiwanese works and cases to participate in them." Mr. Wu Xiaoming, as the "light of Taiwan", said. He himself participated in the evaluation of many advertising awards and made a lot of contributions to the cross-strait advertising and marketing exchanges.
Subsequently, Ms. Zhao Juan, Executive Director of IAI International Advertising Award, introduced IAI International Advertising Award and IAI FESTIVAL International Creation Festival to some participants, and shared some award-winning cases and works in recent years. IAI has witnessed the development of advertising in the era and provided creative strategies for the advertising marketing industry. I hope you can actively participate in the 19th IAI International Advertising Award.
"IAI International Advertising Award was originally established in the IAI Yearbook Award. Since its establishment in 2000, it has successfully held 18 sessions, sponsored by the Advertising Institute of China Media University and IAI International Advertising Institute. Based on universities, service market and research, IAI aims to build an industry exchange platform, witness the development of advertising in the era, directly focus on brand marketing effect, and provide creative strategy reference. IAI Advertising Works and Digital Marketing Yearbook is published annually by the IAI Yearbook Editorial Board, which has selected excellent works from thousands of advertising works at home and abroad. It is the only advertising marketing Yearbook that has been published regularly and continuously in four places across the Straits of China. It has a very strong collection value and has been edited by the IAI Yearbook Editorial Board. It has been collected by many libraries and museums at home and abroad. IAI also has a dedicated mobile e-book, which can be seen from the official website of IAI International Advertising Awards.
IAI International Advertising Awards are divided into the Grand Prize, Gold Award, Silver Award, Bronze Award, Excellence Award, Company Award and Personality Award. All entries will be strictly and rigorously reviewed by the IAI Jury, which consists of nearly 300 members from academia, advertising and agency circles, senior business circles and media circles. IAI judges also follow the principles of openness, transparency, free declaration and recommendation. Senior celebrities in advertising, marketing, corporate brand and media can apply through the official website or recommendation. The publicity and updating of the judges are the basic requirements to ensure the vitality and fairness of the awards.
The collection of the 19th IAI International Advertising Award is now in full swing. Brand owners, advertisers and advertising agencies from all over the world are welcome to participate. The salon tour was strongly supported by Taipei 4A Association, Taiwan Digital Media Applications and Marketing Association (DMA), Wangwang Zhongshi Media Group and all sectors of society. The IAI Executive Committee will hold a salon event in Guangzhou on November 22. Welcome to join us.