On November 9, 2018, the IAI Executive Committee officially announced that, authorized by the Chairman of IAI International Advertising Award, the IAI International Advertising Award Southeast Asia Center was formally established and Mr. Bi Zhijian, Vice-Chairman of Macao Advertising Association, was appointed Director of the IAI International Advertising Award Southeast Asia Center.
This time, Mr. Bi Zhijian served as Director of the Southeast Asia Center of IAI International Advertising Award. He demonstrated the efforts made by IAI International Advertising Award to further internationalize and become an influential award on the international stage. He also expressed that he would work together with IAI International Advertising Award to become an authoritative industry award with international influence.
IAI International Advertising Award Mr. Director Bi Zhijian, Southeast Asia Center
Vice-Chairman of Macao Advertisers'Association
Member of Electronic and Information Committee of Macau Productivity and Technology Transfer Center
President of Macao Electronic Commerce Association
Member of Information Science and Technology Professional Committee of Guangdong, Hong Kong and Macao Cooperation Promotion Association, Macao
Chairman of Macau Cultural Industry Research Center
Managing Director of China Macao Advertising Exhibition Co., Ltd.
President of Macao International Innovation Festival
Convener of Macau Asian Advertising Conference 2021
Mr. Bi Zhijian founded the Advertising and Internet Company in 1998. Later, he organized the Advertising and Internet Industry Association to promote the development of related industries. More than 50 different groups participated in Macao and the Mainland, mainly related to youth, advertising, exhibition, literary creation, science and technology.
Bi Zhijian is good at building cooperative communication platform and creating business opportunities, so he has set up a number of different exhibition and conference platforms. In recent years, Bi Zhijian has begun to hold advertising forums such as innovation and marketing, which has stimulated the advertising industry in China and Asia to participate together. Mr. Bi Zhijian and IAI have known each other for a long time. The 2010 IAI Yearbook Awards Ceremony was held in Macao. Since then, the Macao Advertisers Association has established a good relationship with the mainland.
Among them, there are many scientific and technological elements, as well as organizing different types of cultural industry activities in the mainland. Among them, the Macao Cultural Creation Museum is the most prominent. It is held in Xiamen, Yiwu, Hangzhou and other places. The first Macao International Innovation Festival has become an annual event for Macao's scientific and technological circles since 2017, and the first one was held in 2018. At the Macao International Advertising Festival, many road performances of advertising festival organizing committees at home and abroad were invited to promote exchanges between advertisers and other countries.