CHAIRMAN
EXE COMMITTEE
MEMBER
New Judges
VERTICAL INDUSTRY
ACADEMIC
ADVERTISING INDUSTRY
BUSINESS
MEDIA
滕新为 Teng Xinwei

I joined Haier in 2005 and have served as an Olympic project manager, sports marketing manager, and media manager. I have participated in a series of global top IP sponsorships such as the Beijing Olympics, NBA, and Shanghai World Expo, accumulating rich professional abilities in brand planning, public relations, and communication;

Since 2011, he has successively served as the Media Director of Haier's White Power Industry and Haier Smart Home, leading the integration of all media communication platforms. The interactive communication transformation model of "from transaction to interaction, from release to fermentation" has become an industry model case, innovating multiple variety show and movie IP integrated marketing projects such as Casarte's "Twelve Flavors" and Haier's "Star Chef Driving". He has won industry authoritative brand marketing awards such as the Great Wall Award and the Tiger Roar Award multiple times;

Since 2019, served as the Executive Deputy Director of the Haier Group Brand Management Committee, managing the group's brand value and exporting Haier's top-level brand

Strategy, standards, shaping Haier's global, technological, and youthful brand awareness, integrating group brand resources, reducing costs, and improving efficiency;

Maintain the bottom line of the brand, establish a group brand reputation management and crisis public relations system. As of now, Haier has won the BrandZ Most Valuable Award for six consecutive years

Ranked among the top 100 global brands, our global ranking continues to improve.

Invited multiple times to serve as the final judge for industry authoritative brand marketing awards such as the Golden Eye Award and Tiger Roar Award hosted by the China Business Advertising Association, actively

Participate in industry conferences, interact deeply with industry experts, gain insights into industry development trends, and discover excellent industry cases. Learning from excellent maternal experience, while accumulating rich top resources and connections, actively advocating for the brand and creating professional influence in the industry.