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顾明毅,管理学博士,复旦大学广告学博士后,上海外国语大学广告系副教授、硕士生导师、MBA导师。专长研究21世纪广告与营销传播理论,数字营销与社交媒体,2015年提出AICSAP户外互动广告传播效果模型。携手4A及数字营销公司,在学界长期推动跨界广告教育和提案式教学方法,不断向业界输送优秀青年创意人才。曾任易试互动文化传媒广告公司首席数据研究员等。中国高教学会广告教育专业委员会委员,美国广告学会AAA会员。

Gu Mingyi, Ph.D., Fudan University postdoctoral advertising, the advertising department of Shanghai International Studies University associate professor, master tutor, mentor MBA. Twenty-first Century advertising and marketing expertise research, communication theory, digital marketing and social media, in 2015 proposed the model of AICSAP outdoor interactive advertising communication effect. Join 4A and digital marketing company, advertising education and teaching methods to promote long-term cross-border proposals in academia, constantly conveying outstanding young creative talent to the industry. A former chief researcher at the test data easy to interactive media advertisement company. China Higher Education Committee Advertising Education Society of professional committee, member of American Academy of advertising AAA.