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Ms. Candi Zhao achieved master degree of Communication from Communication University of China。 She has been published a lot of papers in professional magazines, such as <Media/Ad. Pointer> /<International Advertising> and as one of the main editors published book of <Efficient Advertisements Creativity 2005 >, <2004 China broadcasting invests report>.

In addition, she has been worked in advertisers like Air China, AXA Assistance and Business Aviation as Brand Manager, Marketing Director for 10 years.