Award Category

Award Level Setting: Gold, Silver and Bronze, Nomination,Grand Prix.

Selection Categories:Media and Advertiser/ Agency.

Media and Advertiser/Agency entry works/cases will be separately judged, in order to be fairly based on their different industries.


Specific Classification

A - Advertising Works

A – 1 Audio-visual

A – 2 Print/Graphics

Note: Audio-visual(exclude *15、*16、*17)/Print include the following categories:*1 Information, Communication Service;*2 Electronic Equipment;*3 Banking/Financial/Insurance;*4 Real Estate;*5 Auto & Related Products;*6 Household Appliances and Commodities;*7 Food;*8 Drink/Beverages;*9 Pharmaceuticals/Health Care Products;*10 Clothing/Footwear, Handbags, Accessories,;*11 Toiletries/cosmetics& Sanitary Products;*12 Travel;*13 Logistics and related;*14 Media,/Cultural/Education/Others; *15 Packaging Design;*16 Brochure; *17 Logo/VI.


A - 3  UI Design

     A - 3 - 1  Website

     A - 3 - 2  APP

     A -3 - 3  Mobile Phone Screen Open Design

A - 4  Radio/Audio

A - 5  Outdoor(guideboard; light box ads; window ads; door head ads; neon lights ads; bus ads; altitude and other objects, etc.)

A - 6  DM

A - 7  H5

A - 8  Short Video

A - 9 Craft (craft company only)

     A - 9 - 1  Film Craft

     A - 9 - 2  Music Craft

     A - 9 - 3  Digital Craft

     A - 9 - 4  Photography

     A - 9 - 5  Image Retouching

     A - 9 - 6  Illustration

     A - 9 - 7  Print

A - 10  Industrial Design

     A - 10 - 1  Product Design

     A - 10 - 2  Environment Design 


B - Digital Marketing Cases

B - 1  Integrated Marketing Case

B - 2  Creative Marketing Case

     B - 2 - 1 Audio-visual

     B - 2 - 2 Prints/Graphics

     B - 2 - 3 CSR/VI/CI NEW

     B - 2 - 4 Media

     B - 2 - 5 Public Relations

B - 3  Mobile Marketing Case

     B - 3 - 1  APP

     B - 3 - 2  H5

     B - 3 - 3  Mobile Phone Screen Open Design

     B - 3 - 4  Social                                               

B - 4  Entertainment Marketing Case

     B - 4 - 1  Video Implants

     B - 4 - 2  Micro-film

     B - 4 - 3  Short Video

     B - 4 - 4  Online game

     B - 4 - 5  live          

     B - 4 - 6  KOL & Stars      

B - 5  Social Marketing Case 

     B - 5 - 1  Big Data Marketing

     B - 5 - 2  Search Engines

     B - 5 - 3  Viral Marketing

     B - 5 - 4  Community Marketing  

B - 6  Content Marketing 

B - 7  Innovation Marketing 

     B - 7 - 1  Brand/Product Innovation Marketing 

     B - 7 - 2  Business Model Marketing

     B - 7 - 3  Inncvation Marketing

B - 8  Outdoor Marketing

B - 9  New Retail

B - 10  Crossover Marketing

B - 11  Auto Marketing 

B - 12  Sports Marketing 

B - 13  HR Branding Marketing 

B - 14  Technical Marketing 

B - 15  Program Marketing (Tools/System/Platform)

B - 16  E-commerce Case

B - 17  Third-party Marketing Data and Monitoring Technology


B – 18 Media Agency Delivery

B – 19 ROI

       B – 19 – 1 Mobile Terminal ROI

       B – 19 – 2 Small Budget ROI

       B – 19 – 3 Media Delivery ROI



C –Public Service

C - 1  Works

C - 2  Cases


D –Organizations

All entries must be from organizations targeting consumers in the Greater China market.


Advertising Agency of the Year              

Media Agency of the Year  

PR Company of the Year Greater China         

Film and Television Production Company of the Year  

Innovative Marketing Company of the Year    

Outdoor Advertising Company of the Year

Integrated Marketing Company of the Year

Digital Marketing Company of the Year

Content Marketing Company of the Year   

The Fastest Growing Advertising Agency of the Year

The Fastest Growing Digital Marketing Company of the Year

The Fastest Growing Content Marketing Company of the Year 

The Fastest  Growing Innovative Marketing Company of the Year 

The Fastest Growing Creative Company of the Year   


[The Grand Prix Awards]

The annual Grand Prix Awards candidates will be selected from the Golden Award winners. All candidates will automatically compete for the Grand Prix Awards, from the categories of Audio-visual, Print, Cases, Public Services.


Last Three Years Data


The 16thThe 17thThe 18 
Company
Total205
306
437
Nomination17384.39%  22974.83%36082.37%
Awards
Entry1387
1776
2056
Nomination557
40.15%55831.41%68733.41%
Gold785.62%613.43%813.93%
Average
Entry/Company
6.765.804.70
Nomination/Entry2.493.182.99